The executives at WROK are at it again. WROK ratings took another nosedive. Naturally, the executives were concerned and planned yet another reformatting. Once again, Dan from marketing said, “Maybe its time we drop the rock oldies format and move to something more contemporary like Dance, Hip Hop, or Pop.” Roger the local VP strongly disagreed as he felt the market already had too many of those stations. He was also concerned that the change in format would only serve to confuse listeners.
“Why don’t we try a genre of the week approach”, said Dan. “What does that mean”, said Frank. Dan said, “It means we stick to the rock oldies format but have a theme of the week within the genre. For example, we can have Beatles Week, Motown Week, Doo-Wop Week, San-Francisco Week, Woodstock Week, Metal Week, and so on.” Frank said, “Hmm… It just might work. Let’s do it. Roger are you good with this?” Roger agreed and hoped that this latest attempt would help boost the ratings.
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